FLIGHT BOOKING EXPERIENCE
REDESIGN | UI/UX
01.
OBJECTIVE
The objective was to redefine the flight booking experience for the users, to be able to book flights with the least amount of effort, help reduce drop off rates and increase conversion
02.
CHALLENGE
The main challenge was to be able to roll out the designs in phases to a certain group of users as an alpha test, make iterations based on the learnings and roll out the full version.
03.
IMPACT
The Conversion rates increased, home screen engagement rates increased, Number of bookings also saw a spike
PLAN
ROADMAP AND TIMELINE
The redesign was done in 3 phases, The following approach was taken for a seamless roll out for update designs
Started with the desktop first followed by the Android and iOS devices, each sCreen was tested with a certain set of users and bugs and issues were fixed before rolling out for all the customers, this approach helped in a seamless redesign roll out.
Weeks
12
Screens
30
Components
50+
Stakeholder Meeting
Research
Design
Test
Development
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Desktop
Android
iOS
UNDERSTAND
USER RESEARCH
Survey and user interviews were conducted to understand different users behaviors, and pain points.
Survey
Google Forms
Total Responses
150
What are the top items that you look for while booking a flight
What encourages you to book a flight ticket online
Do you compare prices on different websites while booking the flight
When do you prefer to book a flight?
Do you look out for offers while buying tickets?
USER
INTERVIEWS
Total Participants
30
Age Group
21-65
USER
TESTING
Survey and user interviews were conducted to understand different users behaviors, and pain points.
DEFINE
CUSTOMER JOURNEY MAP
Survey and user interviews were conducted to understand different users and their behaviors, and pain points.
INSIGHTS
HMW create a flight booking experience for the user that is:
Engaging
Create a Home page which is engaging for a user and is personalized to make a memorable experience
Product features
Offers
My bookings and recent views
Explore destinations
A listing page that helps the user to compare different flights easily and find the best price easily
Tracking the flight prices
Easy filters for quick search
Scalable design to launch new features
Informative
Secure
A listing page that helps the user to compare different flights easily and find the best price easily
Tracking the flight prices
Easy filters for quick search
Scalable design to launch new features
Supportive
A confirmation page that is helpful for the user for his post booking experience
Ability to make modifications and cancellations
Getting answers for any post booking queries
LISTING PAGE
DESIGN
Paper sketches, wireframes and screen flows were created and the stake holders presentations were done at an early stage to get a buy in for the designs. Below are some of the website and mobile screens created as final deliverables
WEBSITE DESIGNS
HOME SCREENS
Engaging
The design is scalable and the order of the components can be prioritized based on business and user goals.
Relevant Offers
Based on your Travel history get
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Upfront display of offers, to get the best prices for users.
Featured products
Introduce the users to the new products and features
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Users can learn about new features that can help them get better deals and prices
Easy Search
This section helps you to
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Easy toggle between one way, round trip and multi-city
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Quick filters to get relevant results.
Personalized section
-
This section stores all your bookings and recent searches.
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The saved searches helps users to save time
User engagement
An explore section that
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Increases user engagement and helps user their next holiday destinations.
Engaging
The design is scalable and the order of the components can be prioritized based on business and user goals.
