KEY TO MANAGE YOUR MONEY
A Personal Finance Management app
Re-imagining the experience of managing finances by tracking expenses and analyzing behavior to enable users to save money and increase their financial knowledge
THE CLIENT
SCOPE OF WORK
Yodlee Finbit
The leading data aggregation platform gathers financial data on behalf of consumers through multiple sources, enriches the data and helps to derive meaningful insights. Finbit has now been acquired by Yodlee Envestnet a leading Fintech company in the United states.
Strategy
The main objective of the project was to create a design strategy that will enable the product to be have a scalable design, intuitive interface and a delightful user experience.
UX
Following the research and strategy phase user stories and flows were created to depict the customer journey and formulate a user centric design approach.
UI
Intuitive and engaging UI were a top priority, animations and interaction were build to help the user perform their tasks.
The main objective of the project was to create a design strategy that will enable the product to have a scalable design, intuitive interface and a delightful user experience.
PROJECT TIMELINE
PROJECT GOALS
To empower a younger audience by fostering confidence and independence while instigating positive behavior modifications. This will be achieved by providing intelligent resources to address their queries regarding financial responsibility, encompassing topics such as managing expenses and making informed investment decisions.
The application should be:
1
Secure
Ensure the top standards of security to provide user a secure financial platform
2
Flexible
Provide a system that is flexible and enables the users to do multiple activities under one framework
3
Efficient
Make the app efficient to help the user save their most valuable asset of time
4
Informative
Acts an an educational tool to help its users increase financial knowledge
OBJECTIVE
Create an app that enables the users to manage their expenses, provide financial education to make saving a less tedious task by saving their time.
Young adults with a busy lifestyle and ambitious mindset needs to create a financially independent and secure life, they want to save money and analyze the monthly/weekly expenses but are unable to do so because of the abundance of information available online that creates confusion and are unable to find a dedicated space where they could analyze, save and learn about money.
RESEARCH
Keeping in mind the time limitation primary and secondary research was done in a span of 7 days.
Qualitative Research
TARGET GROUP
Interviews were conducted with
28 participants
Age group : 18 - 40yrs
Work Status : Employed
Tech knowledge : Intermediate and above
Findings from the interviews
Quantitative Research
Online Surveys
Google forms with 10 key questions were were sent out to 100 participants. The main question was:
WHAT IS THE REASON FOR NOT USING AN EXPENSE MANAGEMENT APP?
TARGET PERSONAS
KEY INSIGHTS
Based on the research following top insights were derived to build a solution with the user as the centre of the design process
KEY FEATURES
Based on the insights following features were mapped to the respective findings
USER FLOWS
01.
User signs up into the app and adds an account to the app for the first time to analyse his monthly statements
02.
User logs in to the app switches the primary account with another account and views his expenses details
03.
User creates a new goal and transfers money on completion of the goal
WIREFRAMES
Low and high fidelity wireframes were created, the iterative process of wire-framing helped in achieving the desired workflows and testing them before creating the final visual designs
FINAL DESIGN
Empowering the users to manage their finances efficiently, help them save money, provide the most relavant information tools, and security
HOME SCREEN
Interactive home screen that gives a preview of all the monthly expenditure.
Calculates your Bank score/Credit score.
ONBOARDING
Easy onboarding giving the user the snippets of the product offerings.
SECURE REGISTER AND LOGIN
Safe and secure login helps user to feel at ease with top standards of authentication
CATEGORIZATION OF TRANSACTIONS
Easy categorization of expenses that is intuitive and helps user to understand where they can save better.
ADD ACCOUNTS EASILY
Easily add multiple accounts to the app and take control of the expenses.
The app aggregator can read and analyze the statements via net bank login, email statement syncing, pdf uploads.
FINANCIAL KNOWLEDGE
Easy onboarding giving the user the snippets of the product offerings.
SMART SAVING
The app enables the user to save money via creating small term and long term goals, provides insights on the best way to invest.
